Project snapshot
A fresh, young and bold identity for Critical FlyTech, a joint venture between Airbus and Critical Software, built to do one very specific job: hire engineers.
01The challenge
Critical Flytech is a joint venture between Airbus and Critical Software. One builds the aircraft much of the world flies on. The other started in 1998, when three engineers finishing their PhDs at Coimbra University wrote a series of technical articles about how software fails. An engineer at NASA's Jet Propulsion Laboratory read them. That is why Critical Software exists, and why there is a fault injected into a triangle in its logo that nobody has ever been allowed to remove.
02The approach
Flytech had to carry the institutional weight of one parent and the agility of the other without becoming a footnote to either. Fresh, young, bold. And built to do one very specific job: hire engineers.
03Brand / UX / design system
