Project snapshot
An identity for a family foundation honoring a mother's legacy of living fully, giving generously, and exploring new heights.
01The challenge
After the passing of their mother, three siblings started a foundation to honor her legacy of living fully, giving generously, and exploring new heights. They needed a name and identity that captured their desire for the foundation to amplify the work of others and have an exponential impact for years to come.
02The approach
Farlight Foundation establishes and extends the family's legacy of philanthropy, with grants focused on inspiring individuals through experiences, igniting drive, and empowering people to expect more of themselves and the world around them. The three levels of bright rays in their logo represent the three siblings who started the foundation, with their outward expansion a symbol of hope that it will extend across generations.
03Brand / UX / design system
