Project snapshot
Just Pots is a Texas pottery retailer selling terracotta, fountains, and planter pots to shoppers and wholesale buyers across the state. The opportunity was to put its catalog in front of every Texan searching for it, in a market dominated by big-box retailers.
01The challenge
Just Pots was missing the searches happening every day across Texas. Shoppers looking for planter pots, terracotta, and garden fountains were landing on big-box retailers, picking up accessories at plant nurseries, or grabbing whatever was stocked seasonally. Just Pots carried deeper inventory and real product specialization, but its storefront was not ranking for the terms those buyers actually typed.
02The approach
We started with the catalog, because that is where buying intent lives. On-page optimization ran across product and collection pages so terracotta, fountains, and planter listings could rank for the specific terms buyers search.
Technical work addressed the Shopify constraints that hold most e-commerce stores back: duplicate collection URLs, thin variant pages, and inconsistent product indexation. Off-page work built the domain authority needed to compete with far larger retailers, local SEO anchored Just Pots in its home market, and paid search captured demand while rankings matured.
03Brand / UX / design system
04Final result
Statewide reach was the real target, and that's what moved. Just Pots strengthened its position in its home San Antonio market, reached Austin for the first time in a meaningful way, and began ranking near the top of page one for pottery searches across Texas.
