Project snapshot
Designed a landing page for JOVA, a nutrition brand offering dietitian-designed smoothie kits made with whole-food ingredients. The goal was to present the product, communicate its nutritional benefits, and create a clear shopping experience that makes the value of JOVA easy to understand.
01The challenge
JOVA offers a convenient alternative to traditional breakfast options, but communicating the benefits of a complete smoothie kit requires more than showcasing the product. The landing page needed to explain its ingredients, nutritional value, and convenience while giving customers a clear reason to choose JOVA.
02The approach
We focused on building a clear page structure that introduces the product, highlights its key benefits, and helps visitors understand what makes it different. The layout brings product imagery, benefit-led messaging, and calls to action together to create a natural path from discovery to purchase.
03Brand / UX / design system
JOVA is a modern and playful smoothie brand focused on creating a bold, fresh, and energetic visual identity. The project combines vibrant colors, clean typography, product-focused photography, and fun lifestyle visuals to create a youthful and memorable brand experience.
The branding was designed to feel fresh, healthy, approachable, and creative, while keeping the products at the center of the visual communication.
04Build & development
The landing page design was created in Figma, with attention to content hierarchy, product presentation, and the overall shopping journey.
