Project snapshot
Texas Skin & Vein is a board-certified skin and vein practice with two clinics in San Antonio. The practice had the reputation already. What it wanted was to be found by patients who didn't know the name yet, and to turn that visibility into booked appointments at both locations.
01The challenge
San Antonio is a competitive market for medical search. National skin care chains and hospital system pages compete for the same treatment terms, and patients rarely scroll past the first handful of results or the map block at the top. The practice was ranking, just not in the places patients look.
02The approach
The strategy started with the treatments that bring patients through the door. We mapped the practice's services to how San Antonio patients actually search, then built out content so each page targets one treatment and one market. Thin pages were rewritten to answer the questions patients ask before booking.
Local SEO work focused on the Google Business Profile and the local signals feeding it, while on-page and technical work tightened headings, metadata, internal linking, and indexing so authority flowed into the treatment pages that needed to rank.
03Brand / UX / design system
04Final result
Page one coverage nearly tripled. Treatment-level pages moved first, because that's where booking intent sits, and the map placements followed.
